New Balance

Everyone knows New Balance: the name immediately conjures an idea of a trusty, durable running shoe that you can always find in your size.

Nowadays, it's not your dad’s New Balance. New Balance running shoes combine cushion and durability into sleek designs with innovative shoe technology and look better than ever.

And New Balance isn’t just focused on producing a quality product; they are also committed to social responsibility by supporting community groups that promote inclusion in sport.

Top Shoes


New Balance makes road running shoes for all distances and paces.

  • 880 – A workhorse everyday trainer with soft cushioning and a fit that hugs and supports your whole foot.
  • 1080 – A highly-cushioned trainer designed to handle high miles.
  • 860 – A durable and plush trainer with stability to help with over pronation.
  • More – New Balance’s most cushioned shoe propels you through your stride with a rocker-shaped sole.
  • Rebel - A lightweight everyday trainer built for running fast, featuring the same FuelCell foam used in New Balance’s racing shoes.


Whether you’re looking to finish your first marathon or smash your 5k personal best, New Balance has racing shoes designed to help you achieve your goals.

  • SuperComp Trainer – A carbon-fiber plate and tons of bouncy FuelCell foam will have you setting personal bests in comfort.
  • SuperComp Elite – A more streamlined than the SuperComp Trainer, the Elite is built for speed. 
  • SuperComp Pacer – A carbon-plated racer designed for 5k/10k distances.


New Balance trail running shoes combine superior cushion with the traction and durability of a Vibram® outsole.

  • Hierro – A Vibram® Megagrip outsole gives you traction and protection on even the most rugged trails.
  • More Trail – New Balance brings their most cushioned shoe to the trail with a Vibram® outsole to give you maximum comfort wherever you’re running.

New Balance's Story

New Balance was founded in 1906, and at first, they primarily sold arch supports to help shoes fit better. When they introduced their first running shoe in 1960, it was immediately adopted by college teams in the Boston area as their preferred shoe. It soon caught on with runners throughout the country, mainly by word-of-mouth.

Today, New Balance is one of the most popular brands in running, sponsoring numerous Olympic medalists, including 400m Hurdles World Record holder Sydney McLaughlin-Levrone, and major events such as the New York City Marathon. They also sponsor Pacers’ Georgetown Running Club.