Man and woman running
Man and woman running


'Hoka' is synonymous with cushioned running shoes: the brand pioneered the high-stack, highly cushioned design that is commonplace in the running industry today.

As one of running's fastest growing brands, HOKA isn't just known for cushion anymore. Easy to pick out of the crowd for its bold style, HOKA designs marry comfort and fashion beautifully to the enjoyment of quickly-growing fanbase.

Woman mid-strike wearing HOKA Bondi


  • Bondi - Hoka created oversized running shoes no other shoes do oversized better than the Bondi which tons of smooth cushion for any distance·     
  • Clifton - The light puffy cushion absorbs shock no matter how you land on them and the early stage Meta-Rocker rolls your feet from one step to the next, mile after mile.·     
  • Arahi - Arahi are the running shoes of choice for runners that want the light cushion of Hoka but need added structure to help with overpronation.·
  • Rincon - Bordering on a racing shoe, the Rincon is a light and fast alternative to the Clifton that will have you taking minutes off of your time.
Woman wearing Hoka Mach racing shoes


  • Mach – Max cushion and going fast were once at odds, but these shoes bridge the gap by bringing ample, super light cushion shaped to go fast.·     
  • Carbon X – Carbon X were some the first shoes to bring carbon plated shoes to the masses, with comfortable cushion and big energy return.·     
  • Rocket X – Hoka’s fastest shoes take design cues from past racing flats and add a modern carbon plate making them a workhorse racing shoes for any distance.


  • Transport – A unique shoe that combines running shoe features with everyday utility, the Transport is designed for commuters, nurses, and people who spend all day on their feet.
  • Transport X – A carbon-plated version of the HOKA Transport, the Transport X is an everyday shoe that is good for long hours when you occasionally need to pick up the pace. It's ideal for long days at the gym or hectic shift work when you need extra spring in your step.


The founders of Hoka are at home in the mountains. The company was born in the French Alps when the founders asked the question, "Why is running down steep hills not as fun as skiing or mountain biking?". Hoka's founders took what they knew from other disciplines and radically reinvented what we wear on our feet, helping us “fly over the earth”—which is what 'Hoka One One' means in Maori.

Man running uphill on road
Man running uphill on road


Hoka’s earliest adopters were those who like to run for a really long time. Ultra-runners gravitated to Hoka’s extra cushioning which helps keep feet comfortable during long-distance runs. For decades, Hoka has been at the top of the podium of premier races like Western States 100 miler, Ultra Trail Mont Blanc, and countless others. They are a favorite at Ironman Triathlons where Hoka is the footwear sponsor. Hoka shoes have even been used to run across the United States from coast to coast.