A decade ago in the Swiss Alps, On was born.

From the beginning, On has gone the minimalist route in developing its running shoes, putting out light and compact designs that diverge from the dominant high-stack layout.

Unique shoe features like the SpeedBoard midsole, CloudTec pods, and new, highly-praised CloudTec Phase midsole work together to represent a unique counterpoint to larger shoes that are simply aren't for everybody.

On Road Running Shoes

On’s road running shoes will put a bounce in your step no matter your pace.

  • Cloudsurfer – Redesigned and softer than ever. Cloudsurfer is light and soft and the most cloud-like of On’s growing family of Cloud shoes.
  • Cloudgo – Ready for any run, the Cloudgo is just as happy to go for an easy stroll as it is to pick up the pace.
  • Cloudmonster – Big cushion and big bounce are combined to help you run mile after mile.
  • Cloudstratus - On's comfort-first trainer with a Speedboard insole that marvelously compensates for the extra weight.

On Trail Running Shoes

The idea of On was born in the Swiss Alps and the unique technology in On is at home on the trails.

  • Cloudvista – Perfect for those who run on all surfaces, roads and trails.
  • Cloudultra – Go the distance with extra cushion and grip.

On Running Apparel

On apparel is some of the most well-designed running clothes found anywhere.

On uses extremely high-quality fabrics and close attention to detail to make running more enjoyable in their apparel. Beauty is in the eye of the beholder, but a lot of beholders find beauty in On running shirts, shorts, jackets, pants, and bras.

On Lab

From the beginning, On has set out to create a different experience for runners. The first version of what became CloudTec was from a cut up garden hose attached to some shoes by founder and former pro triathlete Olivier Bernhard. On is a brand that is unafraid of continued experimentation and differentiation, which has led them to be one of the most exciting brands in the running market. They continue to explore innovation with continuously improved comfort, speed, and performance across the line while exploring sustainability.

Swiss-Designed Running Shoes

Swiss products have long been highly regarded for their simple beauty and functionality. This aesthetic is often associated with
items like watches and pocket knives. Swiss design heritage has informed On from the beginning. Unlike many footwear designers who really specialize in shoes, lead On designer Thilo Alex Brunner comes from a rich and wide range of design experience and one the pivotable moment’s in On’s early growth as a
brand was winning the prestigious Swiss Design Prize which gained the brand notice outside of just running. On running shoes aren’t just great running shoes, they are also award winning art.